Harnessing nearly two decades of industry experience, one retail vet is taking his place among Tops Friendly Markets’ executive team. Recently, the retailer named Aaron Payne as Vice President, Marketing and Promotional Strategy as part of Shared Services Center (SSC).
Payne has been with the retailer for 19 years. Previously, his most recent position with the company was the Director of Advertising role. The Shared Services Center, which Payne will be representing, supports both Tops Friendly Markets and Price Chopper/Market 32, which merged this past fall.
In this new capacity, Payne will be leading a team responsible for creating and implementing marketing strategy and promotional plans to achieve desired business goals for Price Chopper, Market 32, and Tops Markets, a press release explained. He will drive initiatives aimed at strengthening the retailer’s overall market position in collaboration with leadership in marketing, merchandising, IT, and the individual operating companies.
Additionally, Payne will play a pivotal role in driving marketing and promotional strategies as the retailer looks to bolster its operations store-wide.
A huge congratulations to Aaron Payne as he takes on this new role!