Peanut butter and jelly, look out. A new duo is looking to bring the heat—literally—in “pairings we never knew we needed.” National fast-casual brand Noodles & Company has combined its famous Wisconsin Mac & Cheese with truffle-infused condiment brand TRUFF. The result is a limited-edition partnership dish the company says has already taken the internet by storm.
“Our goal with TRUFF was to create a hot sauce so unique that it would elevate any dining experience. With Noodles & Company, we had the opportunity to reinvent a dish as classic and popular as their Wisconsin Mac & Cheese,” Nick Guillen, Co-Founder and Co-Chief Executive Officer at TRUFF, said. “The TRUFF Mac dish will offer Noodles & Company guests instant, craveable flavor. We are excited to share this unexpected mashup with Noodles fans.”
Exclusive to Noodles & Company, TRUFF Mac is available at 450-plus locations across the country as a digital-only offering while supplies last, according to a press release.
“Since we first opened our doors 26 years ago, Wisconsin Mac & Cheese has remained our best-selling item on the menu, and if you’ve tasted it, you know why,” Stacey Pool, Chief Marketing Officer at Noodles & Company, commented. “With TRUFF Mac, we’ve made this mainstay menu item even more intriguing by surprising our guests with this limited-edition TRUFF Hot Sauce pairing, and we couldn’t be more excited about this collaboration and the opportunity to be the first restaurant company to offer TRUFF Hot Sauce nationwide.”
An indulgent and exclusive dish, TRUFF Mac gives the consumer a decadent drizzle of TRUFF’s Signature Black Truffle Hot Sauce, which has won multiple awards; received co-signs by several celebrity chefs; is among the best-selling hot sauces on Amazon and at Whole Foods; and has famously been listed on Oprah’s “Favorite Things” list three years in a row.
Like all of Noodles’ dishes, TRUFF Mac is served hot, fresh, and made to travel, ensuring delicious convenience on-the-go. Available for order through Noodles & Company’s digital channels, let’s hope this winning combo entices enough to come back for an encore both in the digital and physical marketplace.
