Life’s precious moments can pass us by, but the innovators over at Turkey Hill are nudging consumers to savor the memory with a new campaign. This summer, Turkey Hill is encouraging shoppers to seize the moment with its latest Freeze the Moment campaign for a chance to experience the company’s latest releases. I got in touch with Jennifer Diacou, Senior Brand Manager, Ice Cream, to learn more about how this campaign could bring retailers some sweet summer sales.
“Turkey Hill is sharing a selection of our new novelties with consumers nationwide as a way to not only add deliciousness to the everyday moments we’ve grown to cherish with our families, but also to give consumers a taste of the new product lines and encourage trial and awareness across the nation,” Jennifer tells me. “We are using the launch of our new products as a way for consumers to extend those moments by adding a bit of extra sweetness with Turkey Hill.”
As part of the campaign, Turkey Hill launched a giveaway to encourage shoppers to Freeze the Moment. The frozen treat provider is giving consumers the opportunity to win a variety of free ice cream—including the new Turkey Hill Ice Cream Cookie Sandwiches, Fruit & Cream Bars, and Layered Sundaes. Beginning yesterday, May 6 at 2 p.m. EST, consumers were given 24 hours to submit the moment they want to “freeze” at freezethemoment.net for a chance to win.
“This giveaway taps into the insight that as we are coming out of pandemic-induced lockdowns, many of us realize that over the past year we have begun to appreciate the small moments more than ever,” explains Jennifer. “Our Freeze the Moment campaign is focused around PR and social activation. We know consumers are seeking unique experiences and ways to enjoy ice cream, which has helped shape our innovation pipeline for the entire frozen profile.”
The company stays on top of consumer trends and requests in order to evaluate and provide the innovative products shoppers are looking for. Each year, Jennifer tells me, Turkey Hill looks at available consumer data to help inform the company’s plans to extend and innovate its product lines and flavors to meet demands and reach new markets.
“We are always looking for ways to grow and nourish our relationships with our retail partners and look forward to further collaboration in the future for integrated projects,” says Jennifer.
Available in retailers nationwide, Turkey Hill products include ice cream, novelties, and beverages. The new Turkey Hill Ice Cream Cookie Sandwiches, Fruit & Cream Bars, and Layered Sundaes are available at an SRP of $2.19.
For more ways to capture seasonal sales and to stay on top of current trends, keep checking back as we bring the latest in the industry.