Tyson Foods is uniting with Big Brothers Big Sisters of America to debut a new video campaign. The two companies are collaborating in order to showcase their commitment to support youth in the rural communities they operate in. Since coming together more than two years ago, Tyson Foods has helped enable Big Brothers Big Sisters agencies in more than 30 markets.
"We're proud to support Big Brother Big Sisters and the important role they play in communities where we live and work," said Garrett Dolan, Senior Manager, Corporate Social Responsibility, Tyson Foods. "By investing in the professional development of BBBS staff and encouraging our team members to participate in mentoring programs, we hope to have an even greater impact on the most vulnerable youth in our communities."
Using definitions established by USDA's Community Facilities programs and the Rural Housing program, Big Brothers Big Sisters of America classifies its agencies as rural if the population size of the agency's primary service area is 20,000 or less, according to a press release. To date, the funding Big Brothers Big Sisters agencies have received from Tyson Foods has helped increase the number of new mentoring relationships by 50 percent.
The Tyson Foods' funding has also provided more learning opportunities for local Big Brothers Big Sisters staff members, including choosing from more than 60 workshops and general sessions on topics such as professional development, diversity/equity/inclusion (DEI), improving program quality, volunteer recruitment, fundraising, and board development.
"We know there is a direct correlation between investing in staff training and development and longer, stronger Big and Little match relationships," said Pam Iorio, President and CEO of Big Brothers Big Sisters of America. "The opportunity to attend the national conference and learn from agency leaders and experts from across the country means staff can provide an elevated level of support to our Bigs and Littles, which leads to higher outcomes with each mentoring relationship."
In addition, the 240 Big Brothers Big Sisters agencies serve more than 5,000 communities across all 50 states and support the Big Brothers Big Sisters Rural Initiative that connects resources from national and global corporations to agencies serving small and underserved communities. These connections are critical to ensure Big Brothers Big Sisters offices that serve rural communities can thrive and serve more children.
To find out more about Tysons Foods’ latest partnership, click here. And for more ways our industry’s purveyors are stepping up their leadership actions, stay tuned to Deli Market News.