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Tyson Foods Enters Children's Snacking Sector With Latest Release; Noelle O’Mara Details

Tyson Foods Enters Children's Snacking Sector With Latest Release; Noelle O’Mara Details


SPRINGDALE, AR
Friday, September 10th, 2021

It’s no doubt that children have a reputation for being picky eaters, so when there’s an opportunity to meet their flavor demands, we should take it! Tyson Foods is doing just that with the release of a new kids’ snack—Hillshire Farm® SNACKED! Building upon its powerhouse portfolio of protein brands and success in adult snacking, the protein giant is taking on the $1 billion kids refrigerated, pre-packaged snack category with a versatile, on-the-go snack pack made with quality, trusted ingredients that these young consumers will love.

Noelle O'Mara, Group President, Tyson Foods"Protein snacks are one of the most popular snack foods consumed, and we know protein helps keep kids full, making it an ideal component of a snack. Hillshire Farm SNACKED! is an easy, portable and delicious snack that fits in with today’s parents’ and kids’ on-the-go lifestyle,” said Noelle O’Mara, Tyson Foods Group President. “As a leader in protein and snacking, we saw a clear opportunity for a versatile, great-tasting, kid-focused snack—and that’s exactly what Hillshire Farm SNACKED! delivers.”

As noted in the release, more than 76 percent of people, including children, eat two or more snacks every day. And when it comes to snack purchases for their kids, parents look for high quality, ease of preparation and use, and taste. Hillshire Farm SNACKED! uniquely delivers on all these elements in one delicious snack pack.

Tyson Foods is taking on the $1 billion kids refrigerated, pre-packaged snack category with its new kids’ snack—Hillshire Farm® SNACKED!

With Hillshire Farm SNACKED!, young consumers will enjoy a “poppable” protein pack complete with three bite-sized components that pair the signature flavors of Hillshire Farm meats with savory cheeses and a treat. The Hillshire Farm SNACKED! comes as a two-pack that can be easily split for kids to take on the go or added to lunch bags and provides a good source of protein and calcium. Found nationwide, varieties include:

  • Pepperoni with Confetti Cake Bites and Mini String Cheese
  • Pepperoni with Brownie Bites and Monterey Jack Cheese
  • Salami with Mini Chocolate Covered Pretzel Rods and Monterey Jack Cheese
  • Turkey with Chocolate Chip Cookies and Cheddar Cheese

“The reality of kids’ lunches today is that parents are serving a collection of snacks versus a main dish, like a sandwich and sides,” said O’Mara. “With Hillshire Farm SNACKED!, we saw an opportunity to create a product that fits this reality—a lightweight grab-and-go snack pack that delivers quality, taste, and, most importantly, is made with components we know kids love.”

The new protein packs come complete with three bite-sized components that pair the signature flavors of Hillshire Farm meats with savory cheeses and a treat

Tyson Foods’ entry into kids snacking combines the consumer trust earned through quality products from Hillshire Farm. In recent years, the company has invested in its protein snack products, from namesake brands like Tyson® and Jimmy Dean® to Hillshire® Snacking, the elevated adult snack brand launched in 2016. With 20 percent year-over-year growth since 2017, Hillshire Snacking is outpacing the competitors with its #1 selling adult combo item since 2018, stated the release.

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