Just over a week ago, it was announced United Natural Foods, Inc. (UNFI) was making moves to strengthen its leadership team with the appointment of a new Chief Supply Chain Officer. Now, the distributor is ramping up for future growth, naming 360PR+ as its public relations agency of record.
“360PR+’s strategic thinking and deep category experience is exactly the blend of expertise we were looking for in our PR partner,” said Amanda Helming, Chief Marketing Officer, UNFI. “They came to the table already steeped in our industry and invested in the business and were clearly ready to hit the ground running. In fact, they’ve already demonstrated that their strong relationships with media can drive impactful results for us.”
The agency will leverage its marketing experience, including deep sector expertise in food and beverage as well as retail and grocery, to support a variety of the distributor’s initiatives, according to a press release.
These strategic initiatives include elevating UNFI’s role as an employer of choice and highlighting UNFI’s Brands+ product portfolio, which includes over 15 different brands and more than 5,000 products spanning 250 grocery and household categories.
“It’s certainly an exciting time to be working with UNFI, and we couldn’t be more thrilled to partner with their innovative, industry-leading team to help support brand and recruitment efforts,” said Victoria Renwick, Executive Vice President and Partner at 360PR+.
With a strategic new alliance leading the way, the distribution maven is primed for further growth. To see what innovative new blueprints the company puts in place next, keep an eye out for Deli Market News’ next update.