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Upward Farms Expands into New Category With Launch of Fish Products; Jason Green and Vinny Milburn Discuss

Upward Farms Expands into New Category With Launch of Fish Products; Jason Green and Vinny Milburn Discuss


BROOKLYN, NY
Thursday, December 9th, 2021

Aquaponics are the talk of the fresh food town, and I’m not just talking about the wildly popular microgreens taking foodservice and retail by storm. Fish is another category gaining steam, and Upward Farms is getting in on the action. The company has partnered with Greenpoint Fish and Lobster to roll out its new striped bass offering to restaurants and consumers.

Jason Green, Chief Executive Officer and Co-Founder, Upward Farms“We are thrilled to be working with Greenpoint Fish and Lobster as a wholesale and retail partner who, like us, values quality, sustainability, integrity, and freshness,” says Upward Farms’ Jason Green, Chief Executive Officer and Co-Founder. “Our goal has always been to reconnect eaters with flavorful and nutritious local food grown at the highest standards for people and planet. Having spent years scaling our efforts to re-invent the salad aisle, expanding our offering beyond produce and to protein is the next piece of our vision. With Greenpoint Fish and Lobster, we have an ideal partner to share this giant leap toward that vision.”

Having established its footing as a premium aquaponic microgreens provider, Upward Farms is now integrating its operations and further supporting the ecosystem with this milestone. The company’s striped bass are raised from fingerlings at its Brooklyn-based farm and are harvested as a “plate-sized” 1.5–2 lb fish, improving its microgreens operations as the fish are now providing fertilizer to nourish the vegetable crops.

Upward Farms has partnered with Greenpoint Fish and Lobster to roll out its new striped bass offering to restaurants and consumers

These fish are raised without the use of hormones, antibiotics, or mercury and offer an abundance of minerals such as zinc and magnesium. According to a release from the company, Upward Farms differentiates its products by receiving the “Best Choice” award and being Best Aquaculture Practices-certified. Upward Farms expects to continue expanding its footprint in 2022, serving its local, sustainable, and healthy microgreens and fish to even more consumers on the East Coast.

Vinny Milburn, Co-Founder and Fish Buyer, Greenpoint Fish & Lobster (Photo credit: Dave Sanders, The New York Times)“Upward Farms has a marked reputation for providing quality, flavorful products without compromising on environmental sustainability through their best-in-class aquaculture approach,” Greenpoint Fish and Lobster Fish Buyer and Co-Founder Vinny Milburn says. “We’re proud to be able to support a local business and honored to be the first seafood wholesale and retail location for Upward Farms fish.”

Greenpoint Fish and Lobster commits to sustainable and ethical sourcing, with significant emphasis on supporting fellow local producers. The company provides its customers with the highest quality seafood in ways that protect our oceans, seeing responsible farming of fish, particularly on-land production through recirculating aquaculture, as a key element in taking pressure off of the oceans and wild fisheries.

Will Upward Farms soon be adding even more fish offerings to its repertoire? Deli Market News will keep you informed.

Upward FarmsGreenpoint Fish and Lobster
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