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Verde Farms Adds Johnsonville CEO Nick Meriggioli to Its Board of Directors

Verde Farms Adds Johnsonville CEO Nick Meriggioli to Its Board of Directors


WOBURN, MA
Wednesday, November 4th, 2020

A new leader has joined the Verde Farms team as Nick Meriggioli, CEO of Johnsonville has been appointed to the company’s Board of Directors. With his wide breadth of expertise and leadership abilities, Meriggoli will boost the already impressive lineup of Board members, joining Verde Founder and CEO Dana Ehrlich, Co-Founder Pablo Garbarino, and Manna Tree Partners' Co-Founder and COO Brent Drever in the company's mission to boost brand strategy and continue new growth.

Nick Meriggioli, Chief Executive Officer, Johnsonville "I admire Verde's passion for producing great-tasting, healthy, and sustainable meats," said Meriggioli. "I look forward to partnering with Dana, Pablo, and Brent, sharing my experience to support the acceleration of Verde's brand and product portfolio growth."

Meriggioli has served as the CEO of Johnsonville since 2015, before that working at Kraft Food for over 20 years in a variety of executive and marketing roles, according to a press release. During his time at Kraft he led the Oscar Meyer business unit which includes popular brands like Lunchables, Claussen Pickles, and Boca Meat Alternatives.

Dana Ehrlich, Chief Executive Officer, Verde Farms"In addition to Nick's CPG expertise and career successes, he was known to foster a people-first culture in his leadership roles, a focus that aligns well with our brand approach," added Ehrlich. "Exceptional customer service and consumer experience have been a priority for the Verde team since day one, and our partner relationships are a testament to that."

The appointment of Merriggioli comes alongside Verde’s announcement of tremendous growth and investment in 2020.

Nick Meriggioli, Chief Executive Officer of Johnsonville, has been appointed to the Verde Farms Board of Directors

The company has revealed a series of accomplishments that include:

  • $15M minority investment from Manna Tree Partners
  • 31 percent increase in YOY sales, the company’s largest to date
  • New distribution partners throughout Q2 and Q3, including Costco, Sam’s Club, Albertsons, and Ahold
  • Expansion of its processing capabilities to include a second production line
  • Continued product innovation with Simply! sous vide product line

To date, the company has secured over $25 million in investments and looks to continue forward with its growth strategy.

Ross Iverson, Chief Investment Officer, Manna Tree Partners "It's a powerful strategy to pair the wisdom of long-established and successful food companies like Johnsonville with newer firms like Verde," said Manna Tree Partners' Chief Investment Officer Ross Iverson. "Consumers will benefit through the high-quality products that innovative thinking produces."

As Nick enters into his appointment with the Verde Board of Directors, we congratulate him and wish him luck in his future with the company.

Verde Farms
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