In the competitive world of high-quality snacking and food offerings, you have to go all in to stand above and stand apart. Enter Vermont Smoke & Cure, which has reenergized its efforts to drive brand loyalty for its popular portfolio and lift sales for its partners.
On June 1, the brand will launch a new campaign, Go Further, aimed at consumers who don’t know the meaning of half-assed, according to Vermont Smoke & Cure.
“With our new Go Further campaign, we're not just launching a campaign—we’re making a statement. This is about more than just meat sticks; it's about a shared mindset with our customers, people who value authenticity, hard work, and adventure. It reflects who we are, and what we stand for together: community, integrity, and delivering excellence without compromise," Cathie Weiner, Senior Brand Manager, reflects.
This initiative is rooted in the company's no-compromise Vermont heritage. It spotlights individuals who go all-in, cementing their brand as the ultimate ally for those who go further.
With marketing collateral built to last, just like its audience, the creative features endurance athletes battling inclement conditions, hobbyists-turned-obsessives, and charitable acts that embody the essence of Vermont grit and compassion.
Backing the Go Further campaign will be video spots on streaming services, supported by integrated digital and retail marketing ads featuring this new positioning.
