How can retailers help consumers feel like they’re dining al fresco? It’s a simple solution found in the expertise of Italian charcuterie brand Veroni. Buyers can transform shoppers' backyards and balconies into oases of decadence and comfort by tapping into Veroni's charcuterie products, because what consumer doesn’t want to make their own charcuterie board?
“Choosing Veroni means choosing 100 percent, made-in-Italy cured meats that belong to the ancient Italian charcuterie tradition while being produced using state-of-the-art technologies,” explained Marketing Manager Emanuela Bigi. “Our aim is to ensure that U.S. consumers receive the quality and taste of genuine Italian salami alongside higher standards in terms of product safety. Our major challenge is to combine this authentic Italian tradition with U.S. consumer trends to offer products that meet customers’ actual needs.”
Since 1925, Veroni has been bringing its products to market, so it knows a thing or two about crafting the ideal Italian charcuterie board. A mark of tradition, the typical “tagliere,” or charcuterie plate, must have a selection of regional salami, Prosciutto Cotto, Prosciutto Crudo, Mortadella, and Capocollo, a press release noted. To further this culinary journey, meats are served alongside local cheeses, regional bread specialties, olives, and pickled vegetables. Fruit, honey, or preserves can be added to round out each flavor component.
Veroni noted that its charcuterie products highlight its commitment to the rich, longstanding history of specialty food production.
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