Italian salumi producer Veroni will debut its massive mortadella, made 100 percent in Italy and shipped to the U.S. for the first time, at this weekend's International Dairy Deli Bakery Association (IDDBA) show. Because of the work of Veroni's pool of QC specialists, the mortadella successfully passed the USDA's meat inspection division controls. The mortadella is 661 pounds, 6.4 feet long, 18 inches in diameter, and has arrived in Orlando to be exhibited and tasted at IDDBA from June 2 to June 4.
"'The bigger it is, the better it is’ is not just a motto, but a fact,” said Emanuela Bigi, Marketing Manager. "Mortadellas with the largest diameter require a longer cooking process; this helps to enhance their flavors.”
According to the company’s press release, Veroni has specialized over the years in the production of giant mortadellas, which have been featured several times in the Guinness World Records book. Veroni was founded in Emilia-Romagna in 1925 and has had a presence in the U.S. since 2016. At 5,909 pounds and 29 inches in diameter with a circumference of 7.55 feet, Veroni's original mortadella still holds the record for the world's largest mortadella ever produced.
“We are thrilled to have been able to bring one of our giant mortadellas to the United States and that our flagship product has successfully passed all the necessary USDA controls that confirm it's quality and safety,” stated Bigi. “At the IDDBA Show in Orlando, the mortadella is displayed in a dedicated area to be cut and tasted by visitors to the fair.”
Today, the secret and highly guarded recipe for Veroni's giant mortadellas is one of tradition: high quality raw materials, processed with a “know-how” handed down from generation to generation within the Veroni family.
During the event in Orlando, a charcuterie specialist in cutting this mortadella has arrived directly from Italy. Veroni will also have a booth at IDDBA full of its 100-percent Italian-made traditional salumi products that are produced in Italy and imported into the U.S. to be sliced and packaged.
New specialty offerings from the company include the latest addition to its ready-to-go range, the Italian panini, which is made with cured meats between pizza bread from Naples.
Veroni is happy to help answer any questions at booth #5125.
For more updates on Veroni and the IDDBA show, keep reading Deli Market News.