From a small grocery shop in Italy to a recognized brand in the United States, Veroni has stood the test of time since it first opened in 1925. Now, amidst a global pandemic and shifting consumer habits, Veroni is still rooted firmly as one of the foremost charcuterie purveyors in Italy as well as the U.S. I tapped Veroni’s Marketing Manager, Emanuela Bigi, to uncover what new innovations the specialty provider has to offer during this trying time.
“Other than increasing the production capacity, we haven’t had to alter the product lineup. Instead, we turned our focus to the most in-demand product lines to meet our customers’ needs,” Emanuela explains to me. “We are continuing to develop new products for the U.S. market, and have recently launched Veroni Pizza as part of the Enjoy AperiTime line.”
First debuting at the 2020 Winter Fancy Food Show in San Francisco, California, the Naples-style pizza will further expand Veroni’s Enjoy AperiTime’s range of products designed for the American market. Veroni’s pizza line includes four variants of toppings: Prosciutto Italiano, Salame Milano, Salame Calabrese, and Roasted Pancetta.
With innovation as its North Star, the fifth-generation company’s passion is as strong as ever. Marco Veroni, a fourth-generation Veroni and the current President, believed in his family’s products and brought the company’s offerings to the USA for the first time in 2016. Veroni has grown exponentially with its product selection and is now available in 3,000 U.S. stores including Kroger, Stop & Shop, and online with retailers such as Bella Italia Food Store.
“Since its founding in 1925, one of the pillars of our company has been to provide full support to retailers by offering the best products and services to their customers,” Emanuela continues. “Thanks to our state-of-the-art facility in New Jersey and around the clock commitment of our team, we were able to keep pace with the constantly growing demand and guarantee our high-standard service while maintaining full compliance with the COVID-19 measures and ensuring the maximum safety of our employees.”
As COVID-19 measures are in effect, companies must demonstrate that they are able to adapt quickly to unexpected changes and new scenarios. For companies such as Veroni, these challenges have only made them stronger.
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