With the anticipated start of a new year, retailers are looking to the next 365 days to see which emerging trends and demands will shake up which categories this year. While keeping a pulse on the latest consumer needs, Violife has unveiled a few predictions for the 2025 industry landscape.
“In 2025, we’ll see significant shifts in how brands connect with consumers and deliver on their needs,” shared Monica Bordin, Head of Commercial Operations, North America, when I asked about the trends impacting the industry in 2025. “Retail media networks are going to play a much bigger role, offering brands a way to engage shoppers at the right moments and in personalized ways. Innovation will be key for plant-based products—not just in flavors and taste but in new formats that appeal to evolving consumer preferences. And, of course, sustainability will remain non-negotiable. Brands that prioritize transparency and integrate eco-friendly practices into their operations will continue to earn consumer trust.”
As a leading plant-based, dairy-free cheese brand, Violife remains at the forefront of emerging category trends. In doing so, the brand recently uncovered the following predictions for 2025:
“Violife is ahead of the curve when it comes to meeting these trends,” added Monica. “As a 100 percent dairy-free brand, we’re continuously innovating to create products that deliver both taste and versatility. Whether it’s our Just Like Cream Cheese Block or our range of dairy-free cheeses, Violife appeals to a broad spectrum of consumers—from vegans and flexitarians to those looking for allergen-friendly options. At the same time, we’re staying focused on building deeper connections with shoppers through targeted campaigns and partnerships that highlight the quality and convenience of our products.”
All this is achieved while still delivering what consumers are searching for in terms of flavor, quality, and product innovation.
“What sets Violife apart is that we never compromise on taste or creativity. Our products allow people to enjoy their favorite meals—a bagel smeared with Just Like Cream Cheese or homemade mac and cheese—without sacrificing flavor,” Monica noted. “We’re also always looking ahead, testing new ideas and flavors that inspire consumers to see just how delicious plant-based eating can be. Violife isn’t just about meeting trends; we’re about leading them in a way that feels exciting, accessible, and better for the planet.”
What’s next for this burgeoning dairy-free brand? Keep reading DMN to find out!
