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Vlasic® Pickles Collaborates with Sprints® and Tervis®; Conagra Brands Lucy Brady Comments

Vlasic® Pickles Collaborates with Sprints® and Tervis®; Conagra Brands Lucy Brady Comments


CHICAGO, IL
Thursday, May 9th, 2024

You don’t yet know, deli industry, but the Deli Market News team is entering into its pickleball era. With a few of our writers hitting the court and making sure pickling is synonymous with summer, we couldn’t help loving the most recent partnership to hit the wire. Vlasic® Pickles, a Conagra brand, is teaming up with Sprints® and Tervis® for a limited-edition collaboration.

Lucy Brady, President of Grocery and Snacks, Conagra Brands"America's fastest growing sport—pickleball—and Vlasic Pickles are a natural pair," said Lucy Brady, President of Grocery and Snacks, Conagra Brands. "We're delighted to partner with Sprints and Tervis. These two great companies bring us to the court with color and style."

According to a press release, the collection includes a range of pickleball equipment and accessories; a Sprints' new "Sling It" crossbody bag; a USAPA certified paddle, hat, visor, and court towel; and the new Tervis Venture™ Lite water bottle.

A limited-time collaboration between Vlasic® Pickles, Sprints®, and Tervis® spotlights the potential of snacking partnerships in sportsThis partnership came at a great time, as Vlasic Pickles was the title sponsor of the Vlassic Classic™, an Association of Pickleball Players (APP) event. Perhaps you’ll soon see some Deli Market News’ team members sporting Vlasic gear!

We’ll keep you in the know regarding collaborations across the industry.

Vlasic® Pickles