Growth and expansion are always on the minds of businesses. To further reach their potential, a new partnership can really make that difference in a retailer’s growth plan. Wakefern Food Corp. recently announced it has partnered with dunnhumby, a leader in customer data science, to serve as the retailer’s strategic platform for category management and merchandising.
“Our customers remain our singular focus. The tools and process that dunnhumby brings to the vendor relationship will allow us to increase product/service offerings, delivering the best shopping experience our customers deserve,” said Steve Henig, Wakefern’s Chief Customer Officer. “dunnhumby is a global industry leader that uses data and insights to understand evolving customer needs and help retailers deliver the products and categories that meet those needs.”
With this new partnership, Wakefern hopes to drive engagement and growth across the cooperative’s 363 stores, including 280 ShopRite locations. dunnhumby will use its expertise in customer data models and consumer-led insights and collaboration to help the retailer make merchandising decisions that enhance the shopping experience.
According to the release, dunnhumby’s technology will also be used to build upon Wakefern’s already existing and developed merchandising and data analytics capabilities. Through this play, consumers will be placed at the heart of the decision-making process, giving them the power to bolster their own experiences.
“We are honored to have been selected by Wakefern as their strategic partner for category management and merchandising. Wakefern and its Cooperative Members have a long history as customer-centric and innovative retailers,” said Grant Steadman, President of North America at dunnhumby. “Like them, we are passionate about improving the shopping experiences for customers and creating life-long loyalty.”
Wakefern cooperative members independently own and operate locations under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, and Fairway Market banners, providing a wide base for dunnhumby’s insights.
Keep a tab open as we cover the latest partnerships and retail expansion news.
