The sky is the limit for some companies, but for others, it is another milestone to surpass. With growth top of mind in a challenging and changing retail landscape, Wakefern is responding to the day’s demands by expanding its use of Inmar’s Retail Cloud to offer targetable and attributable off-site media at scale for its brands. Inmar Intelligence is a data-driven, technology-enabled services company that partners for excellence.
“This marks Wakefern’s entry into programmatic retail media amplification to extend our reach to new consumers and drive engagement with our loyal customers,” said Steve Henig, Chief Customer Officer for Wakefern. “Expanding into Inmar Intelligence’s turnkey retail media solutions enables us to build a network for the future that will deliver an enhanced shopper experience that connects our brands to consumers in new and personalized ways."
Wakefern’s brands will launch targeted campaigns with these new resources via managed services or through an easy-to-use self-service UI, while being able to measure the impact on sales, according to a press release.
Here is what the plan looks like: By working with the Retail Cloud to grow its Retail Media Network, Wakefern will expand into off-site programmatic advertising.
“We are delighted that Wakefern has chosen to expand its relationship with Inmar Intelligence as it expands its Retail Media Network to help scale the business for the future,” said David Mounts, Chairman and CEO of Inmar Intelligence. “At Inmar, we are constantly focused on enabling retailers to provide a better shopping experience for consumers, while providing transparent, manageable monetization opportunities as well. This brings us one step closer in our initiative of creating Retail Media Networks for grocers across America with our expansive suite of offerings.”
The purpose of leveraging a Retail Media Network is that it allows retailers the opportunity for a secondary revenue stream with incremental growth and enables retailers to provide a more unified solution across media and promotions. The Retail Cloud is powered by ShopperSync, a data intelligence platform that enables retailers to leverage their first-party, anonymized transactional data across all media and promotions channels in their network while managing permissions and governance rights.
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