A beloved Scottish brand with deep roots in tradition and innovation, Walker’s Shortbread, is celebrating a significant milestone in its United States growth story. Sir Jim Walker, CBE, was awarded the prestigious 2024 Wallace Award by the American Scottish Foundation at the Annual Dinner in New York. For Walker's Shortbread, this recognition is a testament to Sir Jim’s leadership and a powerful reflection of the brand’s remarkable growth and success in the U.S., a market that has become central to its international expansion.
“Receiving the Wallace Award is a great honor, especially as it coincides with Walker's Shortbread's sustained growth in the U.S.,” said Sir Jim Walker. “Our journey in the U.S. began nearly 50 years ago, and since then, we've built a loyal following here, thanks to our commitment to quality, authenticity, and the timeless appeal of our shortbread.”
The Wallace Award honors Sir Jim Walker’s achievements and highlights the deep transatlantic connections that Walker's Shortbread has cultivated, helping to share a piece of Scotland with American consumers. Sir Jim’s decades of leadership and vision have been instrumental in positioning Walker's as a leading name in the global food industry while ensuring the brand's continued success in the highly competitive U.S. market, a press release added.
“We are incredibly proud of the U.S. market, which has become one of our largest and most dynamic regions,” said Joseph Gadaleta, Chief Executive Officer, Walker’s Shortbread. “This award underscores our commitment to growing the brand in the U.S. while staying true to the quality and craftsmanship that have been at the heart of Walker’s Shortbread for over a century.”
This U.S. growth has been fueled by the brand’s unwavering dedication to maintaining the original family recipe, passed down through generations while adapting to changing consumer preferences with new flavors and product offerings, like its Gluten-Free shortbread line.
Fresh off celebrating its 125th anniversary in 2023, Walker’s Shortbread’s U.S. presence is stronger than ever, thanks to its strategic investment in local distribution, marketing, and a dedicated U.S. sales team. The company also revealed new Tartan packaging in 2024, celebrating its proud Scottish heritage.
Learn more about this recent achievement here.
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