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WCMA to Host Championship Cheese Auction Live, Online on April 24

WCMA to Host Championship Cheese Auction Live, Online on April 24


MADISON, WI
Monday, April 20th, 2020

Our industry has seen multiple massive events cancelled since the COVID-19 pandemic began to spread. While CheeseExpo was one show put on hold, the Wisconsin Cheese Makers Association (WCMA) aims to keep one tradition alive. On Friday, April 24, WCMA will recognize the great effort, the mastery of cheesemakers—Gold Medal winners in the 2020 World Championship Cheese Contest—with the Championship Cheese Auction.

John Umhoefer, Executive Director, Wisconsin Cheese Makers Association“We hope this live, online auction will bring a bit of CheeseExpo and a bit of normalcy during these challenging times,” Executive Director John Umhoefer said.

Join WCMA on Friday, April 24 to witness a live, online auction of the champion cheeses at Koning Maple Lane Event Center in Monroe, Wisconsin, executed by auctioneers Tim Slack and Dave Koning. According to a press release, the auction website will feature each award-winning cheese up for bid. Interested bidders need to register on the bidding website and will have a pre-sale opportunity to place silent bids before the live auction.

The Championship Cheese Auction provides crucial support to the World Championship Cheese Contest, funds WCMA’s scholarship-winning students, and continues to support influential supervisor and manager training programs at WCMA. The Auction offers supplier partners and processors a chance to thank and support the cheese companies that make this industry famous.

On Friday, April 24, WCMA will recognize the great effort, the mastery of cheesemakers—Gold Medal winners in the 2020 World Championship Cheese Contest—with the Championship Cheese Auction

WCMA staff will supplement the auctioneer’s live auction with commentary and thanks in real time at the event center over Facebook Live on the World Championship Cheese Contest page.

Kirsten Strohmenger, Events Manager, Wisconsin Cheese Makers Association“The online auction is a meaningful way to celebrate the award-winning cheesemakers,” Events Manager Kirsten Strohmenger added. “Simultaneously, by participating in the auction, bidders are generously aiding many key offerings hosted by WCMA.”

Here’s to all of the leading industry operators who are continuously working to maintain normalcy in the specialty food space. Keep checking in with us at Deli Market News for the latest.

Wisconsin Cheese Makers Association
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