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Whisps Snacks Introduces Two New Cheesy Innovations; Katie Nahoum, Christian Petroni, and Melissa Rifkin Comment

Whisps Snacks Introduces Two New Cheesy Innovations; Katie Nahoum, Christian Petroni, and Melissa Rifkin Comment


NEW YORK, NY
Wednesday, December 8th, 2021

Cheese is a major part of my life—and I’m willing to speak for my fellow consumers that that sentiment is felt across the board. Fans and shoppers everywhere will seek out different ways to enjoy this lucrative category, and Whisps Snacks is delivering two new innovations to make your retail shelves the attraction of the holiday season. Making its first forays outside of its pure cheese crisps category, Whisps is releasing Whisps Cheese Crumbs and Whisps Cheese Crisps & Nuts.

Katie Nahoum, Senior Vice President of Marketing, Whisps“Whisps fans are at the core of every decision we make, and watching how people incorporate our cheese crisps into their daily lives has inspired our next moves,” said Katie Nahoum, Senior Vice President of Marketing at Whisps. “In the past five years, we’ve seen our fans get creative with our Cheese Crisps, using them as an ingredient in their favorite meals and creating savory trail mixes with our Cheese Crisps. With premium, quality cheese as the star of our new Cheese Crumbs and Cheese Crisps & Nuts lines, we’re thrilled to introduce new ways to enjoy cheese throughout your day and cannot wait to see what our fans create.”

In 2020 alone, noted the release, the average person ate about 40.2 pounds of cheese. The new innovations satisfy the cravings shoppers seek as they feature parmesan and cheddar cheeses exclusively made for Whisps. Both new lines are sure to please both cheese fanatics and those seeking keto-friendly, low carb, high protein alternatives.

Whisps announced its release of Whisps Cheese Crumbs and Whisps Cheese Crisps & Nuts available in Tangy Ranch, Smoky Barbeque, and Garlic Herb flavors

Delivering the same crunch as breadcrumbs, the new Cheese Crumbs are made using only 100 percent real cheese and spices. Available in Buffalo and Italian Herb, Whisps Cheese Crumbs are made with 14-month aged artisanal parmesan cheese and are low carb, gluten-free, keto-friendly. Each serving provides 13 g of protein and is a good source of calcium. The versatility of this new product is great for culinary enthusiasts and influencers alike.

Christian Petroni, Chef “Honestly for someone as obsessed with Italian cheese, specifically Parmesan, Whisps has been one of my absolute favorite snacks, and I’m so happy to be able to cook with it now!” said Chef Christian Petroni. “The Italian Herb breadcrumbs are absolutely delicious and 1,000 percent versatile for so many different cooking applications. I also love to have fun with spicy breaded dishes when I’m able to use the Buffalo Cheese Crumbs. Sometimes I need to remind myself to save the cheese crumbs for cooking and not snacking…or do I?”

I’m sure a little bit of both is perfectly acceptable. For shoppers seeking the perfect snack component, the Whisps Cheese Crisps & Nuts is sure to impress everyone from cheese dabblers to cheese purists. This new line has 8–9 g of protein, 3 g of net carbs, and less than 1 g of sugar per serving and is a good source of calcium. The cheese crisps in each mix are made using cheese from family farms that were made by artisan cheesemakers for Whisps’ exclusive use.

Melissa Rifkin, Registered Dietitian, MS, RDN, CDN“Whisps Cheese Crisps & Nuts is the perfect on-the-go snack for anyone, and especially those watching their carb intake,” said Registered Dietitian Melissa Rifkin, MS, RDN, CDN. “The combination of nuts and cheese packs a big protein punch which helps keep you feeling fuller longer. In one serving of Whisps Cheese Crisps & Nuts, you also get fiber, another filling nutrient, and calcium to support your bone health.”

Tangy Ranch, Smoky Barbeque, and Garlic Herb headline the new Whisps Cheese Crisps & Nuts in convenient, resealable packages at Kroger markets nationwide with an SRP of $7.99 per 5.75 oz bag. Whisps Cheese Crumbs is also available at Kroger and select Costco stores nationwide, as well as on Amazon, with an SRP of $6.99 per 3 oz bag and $8.99 per 8 oz bag.

New products are always on the horizon, so keep an eye out for shelf-stockers with Deli Market News.

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