As we officially enter the summer season here in the States, expectations of sun and outdoor activities are high while rainy days should be low. However, for those unexpected rain showers, Whole Foods Market is turning rainy days into retail opportunities. The natural and organic grocer is launching a new partnership with The Weather Channel to introduce Rainy-Day Redo, a weather-triggered program bringing specialty products to Whole Foods' consumer base.
“With everyone ready to get outdoors and enjoy the summer with family and friends, Whole Foods Market is the destination for summer celebrations big and small,” said Sonya Gafsi Oblisk, Chief Marketing Officer of Whole Foods Market. “The Rainy-Day Redo program was designed to keep summer ON with giveaways, prizes, and seasonal treats. Rainy days don’t stand a chance in dampening the fun.”
Beginning June 21, Whole Foods Market will give away weekly prizes when weekend rain hits at least half of the continental U.S. According to the release, the Rainy-Day Redo giveaway series will leverage the expertise of meteorologist Stephanie Abrams of The Weather Channel. Whole Foods Market will share Abrams’ weekly weather call on its Instagram page at noon ET every Monday from June 21 through Aug. 9. If the previous weekend was deemed a rainout in at least 50 percent of the country, a limited number of Rainy-Day Redo packages will be available.
Prize packages will feature a variety of summer-themed items—from beach and grilling gear to tasty 365 by Whole Foods Market snacks—as well as coupons for summer essentials like ice cream or fresh fruit. Prizes will be available on a first-come, first-served basis, while supplies last.
“From pool parties to barbecues, many beloved summer activities rely heavily on good weather. Unfortunately, the forecast won’t always cooperate,” Abrams said. “This summer, Whole Foods Market will make calling a rainout a little more enjoyable with a chance to grab exclusive summer-themed prizes to make up for it.”
When the forecast shows sunny days, Whole Foods Market is also offering new and essential summer products, grilling tips, and delicious seasonal recipes.
Consumers will be taking every advantage the new season has to offer, so keep checking back as we bring the latest opportunities and releases our industry has to offer.