2025 will be here before we know it, which means now is the time to examine what trends and consumer crazes will be influencing category demand throughout the year. With the expertise of the Whole Foods Market Trends Council, Whole Foods has unveiled its predictions for the top trends of 2025.
“Our 10th anniversary of trend forecasting marks an important milestone for us, reflecting a decade of sharing innovation and culinary exploration that crosses every aisle,” said Sonya Gafsi Oblisk, Chief Merchandising and Marketing Officer. “This year, we’re especially excited to celebrate how far we’ve come by spotlighting trends for 2025 that not only reflect growing consumer preferences but also push the boundaries of what’s possible for the world of food. We’re eager to see these trends take shape and inspire our customers in the year ahead.”
The list of expected food trends was put together by the Whole Foods Market Trends Council, a collective of more than 50 Whole Foods team members ranging from foragers and buyers to culinary experts.
As a press release explained, the group develops these trend predictions each year through a combination of deep industry experience, keen observation of consumer preferences, and collaborative sessions with emerging and established brands.
“Whole Foods Market has been keeping an eye on trends and spotlighting innovation in food and beverage from the beginning,” said Cathy Strange, Ambassador of Food Culture and member of the Trends Council. “From important food movements around animal welfare, climate, and transparency, to the evolving tastes and preferences of consumers, trends in food end up driving our dinner table conversations for years to come and help spark some of the best ideas and solutions for the future.”
This year’s predictions include:
A deep dive into each of these rising categories can be found here.
Be sure to leave a tab open to DMN as we continue to report on emerging trends in the specialty sector!
