While we have hope that 2021 might yet bring traditional trade shows back into view, the past year has brought into sharper focus the importance of any opportunity to spread the word. And the Wisconsin Cheese Makers Association (WCMA) is calling industry members to action on the latest way to do so through the CheeseExpo Global Online, which is now reserving valuable space in its Ideas Showcase.
Limited space remains in the lineup for the unique opportunity that allows exhibitors to present their company's goods and services. While the absolute deadline to indicate interest has been extended to January 26, according to a press release, all reservations will be made on a first-come-first-served basis.
Those interested can reserve an engaging Ideas Showcase presentation slot at CheeseExpoGO.org.
Live or prerecorded Ideas Showcase presentations can be technical or promotional and may run up to 10 minutes in length. Each presentation connects businesses with the live CheeseExpo Global Online audience, allowing for engagement in real-time, and with participants that may access programs on-demand later.
With only two Ideas Showcase talks running at a time, WCMA noted that presenting companies can ensure they will reach a high volume of attendees—a valuable promise in today’s distanced climate.