A new tool for growth has been unleashed on the dairy industry. Wisconsin Cheese Makers Association (WCMA) has announced the focus of its next webinar, presenting another key resource to dairy providers. The members-only webinar will take place on December 14, and will focus on practical strategies to help grow and fortify dairy processing businesses.
“WCMA values our partnership with Dairy Farmers of Wisconsin (DFW), and the energy, enthusiasm, and expertise they offer our members via a bevy of industry resources,” said John Umhoefer, Executive Director. “We invite dairy processors to learn more about how they can engage with DFW to grow their businesses.”
On Tuesday, December 14 from 1:00–2:00 pm (CT), leaders from Dairy Farmers of Wisconsin (DFW) will offer insight on how dairy businesses can use DFW as a resource to boost their operations, as explained in a press release. During the webinar, Jen Walsh, DFW Chief Operating Officer, will discuss the ways DFW utilizes research insights to ensure effective programming; Suzanne Fanning, Chief Marketing Officer, will offer insight into DFW’s multi-faceted marketing efforts; and Kirk Scott, Senior Vice President of Dairy Company Communications, will share DFW’s approach to reaching dairy professionals across a variety of different channels and industry sectors.
After the event, WCMA staff will host a question-and-answer session with the presenters. Registration for the webinar is now open online.
This launch is the latest in the organization’s monthly webinar series, which it announced in September. Each of the sessions provide members with up-to-date information, expert analysis, and industry insights at no cost. Webinar topics are determined based on member feedback, and address a wide range of topics including business development, communication strategies, and other industry resources.
Deli Market News will continue to report on vital opportunities for growth in the dairy industry, so keep clicking back.