As we near two of the Wisconsin Cheese Makers Association’s (WCMA) biggest shows, there has been much anticipation surrounding the format in which these events will take place. The WCMA has officially announced what we can expect, announcing that CheeseExpo Global Online will take place April 6–8, 2021, and the World Championship Cheese Contest planned for February 2021 has been postponed to March 1–3, 2022. CheeseExpo, the popular in-person technology exposition, will be postponed until April 12–14, 2022.
“We’ve spoken with processors and exhibitors and we know our industry wants concise information and free access to supplier partners,” said John Umhoefer, Executive Director of WCMA, in a press release. “And this is CheeseExpo, the show that puts people first, so you’ll see a celebration of industry honorees and the spotlight on cheesemakers and award-winning products at the heart of our Championship Cheese Contests.”
The need for timely information, technology transfer, and market insights never stops, and CheeseExpo Global Online will deliver by tapping the industry’s finest technical experts, industry leaders, and solutions from the supplier sector.
The event will be co-hosted by WCMA and the dairy experts at the Center for Dairy Research.
“If there’s a silver lining in these unusual times, it’s the opportunity for an online event to bring ideas, new technology, and networking to every PC, and every conference room and training room in the dairy industry,” said John Lucey, Director of the Center for Dairy Research at the University of Wisconsin-Madison.
According to a press release, the World Championship Cheese Contest will take place in Madison, Wisconsin, postponed for the welfare of its judges, industry volunteers, and devoted attendees.
“Contest leadership and our industry Contest Committee studied options for a 2021 event, interviewed judges and companies that support our contests with volunteers, and concluded that the industry would be best served by pausing the upcoming World Championship Cheese Contest until March 2022,” said Contest Chief Judge Jim Mueller.
WCMA will present free, informative, online programming in the first week in March 2021 to promote quality cheesemaking and celebrate industry success in the over 60-year history of the Championship Cheese Contests.
“We look forward to carrying on the mission of our Championship Cheese Contests in March 2021 with online opportunities that illuminate the art of cheese evaluation and reflect the positive energy and promotional punch of these admired events,” said Kirsten Strohmenger, WCMA’s Contest Event Manager.
Keep an eye out for more specialty cheese updates as we at Deli Market News report.