Due to the busy and fast-paced lifestyle of most consumers today, snacking often happens on the go. From the car to your work desk, gym, home, and everywhere in between, Wonderful Pistachios makes it easy to enjoy a delicious, protein-packed snack no matter where you are. This is the idea behind the brand’s newest campaign, Pistachi-On-The-Go, taking on six United States markets to highlight its No Shells varieties as the perfect on-the-go snack.
“No matter where your next adventure takes you, you can always enjoy Wonderful Pistachios No Shells,” said Diana Salsa, Vice President of Marketing, Wonderful Pistachios. “Our handy to-go packsare not only delicious and nutritious, but they're also the perfect size to fit in your car, backpack, lunch box, or gym bag.”
Launched across Atlanta, Boston, Dallas, Denver, Detroit, and Philadelphia, the new campaign employs both traditional and digital promotional tactics to enhance consumer awareness of Wonderful Pistachios No Shells in major urban markets. According to a press release, large billboards featuring Wonderful Pistachios No Shells Roasted & Salted 2.5 oz bags will be displayed in these six major cities to keep the brand top-of-mind.
And the creative approach to brand visibility gets even bolder! The campaign also includes nearly 80 vibrant car wraps on Uber and Lyft-preferred vehicles. Operating over 40 hours per week in high-traffic areas, these vehicles will feature Wonderful Pistachios’ iconic branding and No Shells pistachios.
Digital placements in frequented locations—including WIFI sponsorship at airports, transit stations, and national parks, electric vehicle charging station displays, and on-screen entertainment for Uber and Lyft passengers—will also elevate the campaign.
Taking on the digital sphere, Wonderful Pistachios is harnessing its partnerships with local influencers in each targeted market, who will create engaging content showcasing the convenience of Wonderful Pistachios No Shells to their dedicated audiences.
The brand’s ever-popular, award-winning No Shells lineup includes Chili Roasted, Sea Salt & Vinegar, Sea Salt & Pepper, Honey Roasted, Smoky Barbecue, and Jalapeño Lime.
DMN will be on the lookout for more unique brand strategies as this exciting campaign gets underway!
