A new innovation is hitting the frosty shelf, and I, for one, couldn’t be more excited. Yasso recently launched its frozen Greek yogurt Mochi, a first-ever for the company and a refreshed concept in the frozen aisle.
“The launch of Yasso Mochi furthers our position as a leader in frozen snacking as we continue to innovate outstanding new products that marry superior taste and quality nutrition and that we believe exceed any other option in the category,” said Craig Shiesley, Chief Executive Officer. “This new platform allows consumers to reach for Yasso during new occasions and delivers on our brand promise of permissible indulgence, marrying superior, delicious taste with quality nutritionals, now in a new snackable format.”
Yasso's latest innovation is made with deliciously creamy frozen Greek yogurt wrapped in fluffy, sweet rice dough. Available in chocolate, mango, vanilla, and strawberry, each individual Mochi is just 80 calories.
Furthering its commitment to being a better-for-you product and staying true to its standards, Yasso has created this product with no artificial ingredients; it is gluten-free and packs a big flavor.
This product is now available at select retailers nationwide and for online delivery.
According to the release, Yasso’s prioritization of consumer satisfaction and innovation has proven successful as it continues to climb in brand rank and outpace the total ice cream and novelty category’s growth since it began 10 years ago.
We’ll keep an eye on the wire to report on the latest products hitting the shelf.