When grocers call out suppliers, it’s a siren call for shoppers. Kroger recently announced that it selected Z Crackers’ newest flavor, Everything Good, as an everyday item for its Murray’s cheese program.
“While the existing SKUs have always been incredibly well-received, we knew buyers and consumers love to see something new. We’re so excited that the Everything Good flavor will be that something to Kroger’s customers across the U.S. now,” stated Keith Pollack, President, in a recent press release.
The standout Everything Good flavor is a nod to mornings in Brooklyn, New York, as the smell of fresh bagels and coffee wafts through the air. The company’s signature cornmeal crunch is abundantly topped with, you guessed it, everything good! Which means a unique combination of sesame and poppy seeds, garlic, onions, and sea salt coating the tasty crackers.
Z crackers are certified kosher, non-GMO, and vegan. They come in colorful containers packaged in half-pound tubs using 100 percent recycled materials, which are perfect for building eye-catching displays at retail.
Other flavors include Sea Salt & Olive Oil, Garlic & Basil, Red Onion & Rosemary, Kalamata Olive, and Salt & Pepper.
Are shoppers about to storm the figurative castle for Everything Good? Deli Market News thinks signs point to yes.