KeHE’s Summer Show was definitely one not to miss. During the online event, the brand brought together over 550 industry-leading specialty, natural and organic, and fresh suppliers to the brand’s retail partners to prepare them for the summer selling season. Participants wandered the virtual show floor, discovering innovative new products alongside traditional classics through the Next Generation Innovation Showcase & Faceoff, trend education sessions, and On Trend® Award winners.
In the Next Generation Innovation Showcase & Faceoff, five emerging brands that are not currently carried by KeHE were selected to go head-to-head in the fourth annual Next Generation Innovation Faceoff. The brands were carefully selected by KeHE’s Trend Gurus based on salability, ingredients, taste, and overall brand message, according to a press release. During this exciting faceoff, each brand competed to win a spot in KeHE elevate™, the company’s emerging brand program. The five brands chosen to face off were Bee’s Wrap, Drops, Ripe & Ready, Green Mustache, Mostly Made, and The Vurger CO, with Bee’s Wrap walking away with the coveted prize.
The event also focused on industry education, with KeHe’s retailers attending “Ten Summertime Trends You Can’t Miss” education sessions, in which they received valuable insight crafted by KeHE’s Category Management Team of experts on the upcoming trends expected to be seen reflected on grocery shelves this summer. During these sessions, retail partners were let in on trends such as functional and plant-based food options, as well as opportunities to satisfy their cravings for something sweet without compromising on nutritional value.
KeHE’s Summer Show also recognized 17 different brands with On Trend Awards. The winning brands were chosen out of over 100 submissions by KeHE’s Innovation Gurus based on the product’s ingredients, salability, innovation, and purpose.
Some winners of the On Trend Awards included:
KeHE’s 2021 Holiday Show will take place virtually June 10 through June 18, and is open to all current KeHE suppliers and customers.