505 Southwestern® (505SW™) is putting the Hatch chile in cheesy queso—literally. The brand recently rolled out its new line of queso featuring green chile from the Hatch Valley, bringing 505’s signature bold flavors to quintessential sauce for tortilla chips, hot dogs, nachos, and more.
“For 25 years 505SW has been committed to creating the highest quality products using the best and most simple ingredients from the Hatch Valley, New Mexico. Now we are excited to bring this level of quality to our queso,” said Sam Carson, President. “Why settle for less? You deserve 505 Southwestern Queso, because it’s the only national brand made with authentic Hatch Valley Green Chile! 505SW Queso is an amazing cheese sauce, and it’s evident in the flavor, texture, and quality of the product. Reward your taste buds!”
Additional ingredients in the queso include Monterey Jack cheese, jalapeños, Hatch Valley green chile, and tomatoes, a press release explained. The line is sold in 12 oz glass jars and will be available throughout the Western United States and select markets nationwide in a variety of grocers including Walmart, Safeway, Albertsons, Bashas’, and Kroger.
With humble beginnings as a local favorite, the brand has grown today to become one of the largest nationally distributed jarred green chile sauce brands. 505SW is sold in every U.S. state and internationally. Its parent company, Flagship Food Group, operates multiple facilities in New Mexico throughout the state and created the 505SW – New Mexico True Scholars program in 2017.
Stay tuned for more products from this industry innovator.