Food waste is a challenge that most companies in our industry are continuously working to combat. Ahold Delhaize USA banner Giant Food is rolling out its latest strategy to ensure the hard work supplier’s put into providing consumers with their products is not in vain, as it has joined forces with Flashfood to limit the amount of food wasted at its locations.
“Giant is committed to supporting our communities in making choices that are good for them as well as the environment, and reducing food waste is a key part of that,” said Steven Jennings, Stakeholder Relations and Brand Lead for Health and Sustainability supporting Giant Food. “We’re excited to roll out this pilot program with Flashfood to offer our customers valuable savings on fresh foods, while also decreasing food waste in our goal of Zero Waste Diversion by 2025.”
Flashfood’s app allows shoppers to browse deals on fresh items like meat, dairy, and bakery items as well as center-store food and snacks that are approaching their best-by dates. All purchases are made through the app and are simply picked up from the Flashfood zone located inside participating Giant stores.
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The pilot program is an extension of Flashfood’s partnership with Ahold Delhaize USA and its regional store brands, as noted in a press release. As it kicks off, the program will be available in three select stores in Maryland and Virginia:
“We’re thrilled to further our work with Ahold Delhaize USA through this new pilot program with Giant Food,” said Josh Domingues, Founder and Chief Executive Officer, Flashfood. “Food waste is a massive contributor to climate change and about $37 billion worth of food is thrown out each year in the U.S. at the retail level. Sustainability-focused retail leaders like Ahold Delhaize USA and Giant Food are helping us work toward tackling this complex issue and in turn, bring more affordable fresh food options to shoppers.”
As this innovative pilot program kicks off, where will we see it expand to next? Keep an eye on Deli Market News for the answers.