Albertsons recently made moves to bolster its banners with a new partnership. United Supermarkets, a subsidiary of Albertsons and doing business as The United Family, has partnered with Radius Networks, a leading location-based technology company in grocery, restaurant, and retail. This new partnership will expand The United Family’s STREETside pickup program with new pickup technology called FlyBuy.
“As you can imagine, we are currently working on all cylinders to service our in-store, curbside, and delivery guests,” said Chris Farr, Director of E-Commerce at United Supermarkets. “Being able to reduce the guest wait time by preparing their order before they arrive is a game-changer. FlyBuy will be integrated with both our e-commerce and picking applications to streamline operations so there is very little disruption to the way our team members currently operate. This allows us to prioritize order fulfillment while creating a frictionless and personalized experience for our guests.”
Curbside orders have more than tripled due to the COVID-19 pandemic. According to a press release, this new technology will help The United Family maximize efficiency.
FlyBuy uses proprietary machine-learning technology to accurately calculate the guest’s arrival time. The guest places an e-commerce order and is notified when their order is ready for pickup.
“In light of current events, helping retailers with the significant increase in online orders is essential, and creating a smooth curbside or doorside pickup experience is more important than ever,” said Jeff Baskin, EVP of Global Partnerships at Radius Networks. “Associates inside of the store are working hard to keep food on the shelves, and we can help them maximize their efficiencies while creating a seamless experience for the customer at the curb. We are excited to partner with Chris and the innovative team at United Supermarkets to bring this technology to their associates and especially their customers.”
Some notable features include:
The real-time location updates are extremely helpful for team members, enabling them to prioritize orders based on guest arrival times and deliver the orders as soon as guests arrive in the STREETside pickup zone. Guests are provided with a fast and easy curbside experience and significantly decreased wait times, which is a crucial part of the pickup program.
To learn more about FlyBuy Pickup, click here.
Deli Market News will continue to stay abreast of the latest developments in retail and cutting-edge technology, so stay tuned.