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Alden's Organic Expands to E-Commerce

Alden's Organic Expands to E-Commerce


EUGENE, OR
Friday, May 15th, 2020

I scream, you scream, we all scream when we hear some Alden’s Organic news. The creamy treat brand recently announced it has partnered with Healthy Goodness, a frozen food fulfillment service specializing in natural foods, to facilitate Alden's move into the e-commerce space with online orders and shipping.

Earlier this year, Alden’s had been working with Healthy Goodness to make the newly launched Dairy Free line available for purchase online—to which I actually screamed. When the pandemic hit, instead of pausing, Alden’s knew it needed to go all in and add all 46 SKUs to its e-commerce platform.

Eric Eddings, President and Chief Executive Officer, Alden's Organic“Even during these challenging times, we knew we needed to push ourselves to make this happen if we could,” said President and CEO Eric Eddings. “E-comm frozen sales are up over 31 percent since the COVID-19 crisis, and we think this is a trend that will continue even after we recover from it."

According to a press release, Alden’s Organic ice cream, novelties, and new dairy-free frozen desserts are now available for purchase on the brand’s website, delivering to consumers doorsteps nationwide.

Alden's Organic recently announced it has partnered with Healthy Goodness, a frozen food fulfillment service specializing in natural foods, to facilitate its move into the e-commerce space with online orders and shipping

Alden’s Organic expects e-commerce to supplement its national grocery distribution, which remains and will continue to be the mainstay of the business.

For more updates in the dairy, deli, and specialty foods sector, keep coming back to Deli Market News.

Alden’s Organic
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