We first heard the news that Amazon planned to launch a new grocery store in July of this year. In the initial announcement, it was touted as an alternative to Whole Foods. After a development this morning, we now know that the e-commerce expert is carrying out its plans to become a big name in retail, as spokespersons confirmed to CNET that Amazon plans to open its new banner in California next year.
The company teased the news when it published several job postings on its website, but an Amazon spokesperson confirmed to CNET that it would be opening a new grocery store in Woodland Hills—a neighborhood in Los Angeles—in 2020.
Although Amazon said that the store will be unlike Whole Foods, the source did not disclose further details. Its selection, price range, and brand name are still up for speculation. However, the job posting names the Woodland Hills location as “Amazon’s first grocery store,” which may mean that the banner is affiliated with the company’s brand name. It also hints at the possibility of multiple sites.
We were surprised to learn that the new store will not feature Amazon Go technology, opting for a more conventional checkout scheme instead.
Does this new initiative mean that Amazon will be a full-on brick-and-mortar grocer soon? Deli Market News will keep you posted as we observe the company’s foray into grocery.