Gluten-free shoppers can breathe a collective sigh of relief…Antonina’s has the goods. Antonina’s Gluten-Free Bakery is announcing a new line of goodies, including Double Chocolate Brownies. These pre-baked brownies could help increase sales on bakery shelves as gluten-free consumption continues to rise.
“Brownies are a nostalgic sweet treat that is having a moment in social media and in consumer preferences, and gluten-free is a big part of that,” said Robert Kidd, Vice President of Sales and Marketing. “With Antonina’s Double Chocolate Brownies, choosing gluten-free is no longer a compromise. Take one bite, and you’ll see why we say, ‘you won’t believe it’s gluten-free.’”
According to a release, Antonina’s used AI-backed research to narrow down the top three trends: a preference for gluten-free brownies over vegan and plant-based, a need for snacking has driven consumers to brownies, and there has been a 6.29 percent increase in conversation around brownies on social platforms.
Using this data as a guide, Antonina’s developed its new gluten-free brownies in snack-friendly, individually pre-portioned squares—and doubled the chocolate flavor. Antonina’s continues to use its proprietary blend of gluten-free flours in its new brownies, and has no artificial flavors, colors, or preservatives.
Retailers might consider placing these treats near fresh fruit. Imagine a strawberry sliced over these guiltless brownies!
