Antonina’s Gluten-Free Bakery has eagerly announced its new online store. The emerging bakery’s decision to launch e-commerce is part of a larger brand-building effort, as 81 percent of shoppers discover products online before buying them in-store.
“We are focused on growing a retail brand that consumers want to engage with and that stores value having on their shelves,” said Robert Kidd, Vice President of Sales and Marketing. “When consumers already know the value Antonina’s Gluten-Free products bring to their lives, they are more likely to seek them out and put them in their carts at the grocery store.”
Shoppers can visit here to purchase cases (32 brownies, cupcakes, or muffins) or half-cases (16 brownies, cupcakes, or muffins) of some of the brand’s favorite items that are perfect for an on-the-go breakfast, an afternoon snack, a birthday celebration, or a family dessert.
Here is a breakdown of those gluten-free baked treats:
To ensure consumers receive the same quality product that they would get in stores, orders will ship on dry ice and arrive within 1–3 business days from when the order is placed, explained a press release. Consumers are encouraged to store the products in their freezer and thaw them out as needed (items thaw in 30 minutes or less).
Antonina’s Gluten-Free Bakery is also working with retailers to expand its presence in 2025, including new points of distribution and a focus on organic growth with current retail partners. The brand is also launching on Walmart.com, Amazon.com, and Kroger.com.
As the e-commerce landscape continues to evolve, Deli Market News will be here to report on every beat.
