If there’s one place to grab shoppers’ attention on a large scale, it's on Costco store shelves. Atoria’s Family Bakery will soon learn this to be true, as the brand has entered into a partnership with the retail chain to sell its products across 10 different locations in California’s Bay Area. The partnership may soon be expanding to additional stores as well.
As of Friday, May 6, Atoria’s launched a 10-pack of Traditional Lavash in Costco stores. This advantageous format will not only help elevate the brand name, but will result in a higher register rings for both companies.
Baked with nine simple ingredients, the Traditional Lavash gives consumers a better-for-you bread that boasts a clean label. The specialty item can be utilized across a wide array of eating occasions, and this special 10-pack will be available exclusively at Costco.
In tandem with this product launch, according to a company announcement, Atoria’s is rolling out a hyper-local marketing campaign that includes Facebook/Instagram ads, social media content, influencer content, media coverage, and more.
The brand is inspired by the family’s grandmother, Atoria, who was known for her delicious and authentic flatbread recipe with simple, real ingredients. Thirty years later, that passion and dedication lives on through Atoria’s Family Bakery.
We can’t wait to see what the company does next!
