AWG Brands, part of Associated Wholesale Grocers, expanded its salty snacks lineup with new Always Save®, Best Choice®, and Best Choice® Superior Selections® products to boost value and quality for member retailers.
“The salty snacks category is important because it’s the second largest in center store grocery behind water and soda,” said Jared Grieve, Category Manager. “From the highly anticipated Best Choice Cinnamon sugar pretzel braids to the new value-sized Always Save potato chips, the AWG Brands salty snacks assortment puts our member retailers in a better position to compete and win through quality and price.”
The updated Always Save line now includes larger 12.5-13 oz bags of potato and tortilla chips, catering to families and budget-conscious shoppers. New additions also feature an 8.5 oz bag of pork skins and a 25 oz pretzel barrel. Best Choice introduces a variety of new flavors and products to match national brands, including:
The snacking category also includes ready-to-eat popcorn, with Always Save offering entry-level options, and Best Choice Superior Selections providing elevated toffee nut choices.
According to a press release from AWG Partner Gateway (APG), salty snacks drive $32 billion in sales, with private brand snacks reaching $2.6 billion—a 14 percent increase from the previous year—while 55.4 percent of consumers opt for private brands.
“The new AWG Brands salty snacks program provides member retailers with more opportunities to deliver value and excitement to their customers while driving significant sales and margins,” said Tye Anthony, Chief Merchandising and Marketing Officer. “I’m proud of the teams across AWG that worked together to ensure this new assortment is best in class.”
The company remains dedicated to helping member retailers meet consumer demand, drive sales, and boost margins with its expanded salty snacks assortment.
Keep reading Deli Market News for more exciting snack updates!
