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Baldor Specialty Foods Expands Urban Roots Brand With Three Snacking SKUs; Benjamin Walker Details

Baldor Specialty Foods Expands Urban Roots Brand With Three Snacking SKUs; Benjamin Walker Details


BRONX, NY
Friday, June 25th, 2021

Snacking is a major category that doesn’t seem to be going away anytime soon. While consumers continue to experiment and seek out new flavors, healthy options remain top of mind for most shoppers. Baldor Specialty Foods, one of the largest importers and distributors of fresh produce and specialty foods in the Northeast and Mid-Atlantic regions, may be the thing shoppers are looking for in grocery aisles. Recently, the company announced the expansion of its Urban Roots retail line with a trio of new, ready-to-eat, plant-based healthy snacks.

Benjamin Walker, Vice President of Sales and Marketing, Baldor Specialty Foods“Urban Roots pairs Baldor’s obsession with quality and logistics which delivers innovation, convenience, and deliciousness to the produce aisle,” said Baldor’s Vice President of Sales and Marketing Benjamin Walker. “As we make our ways back to work and resume our busy schedules, Urban Roots is making healthy snacking easier than ever.”

The new additions to the popular retail line pair fresh, cold, crisp, vegetables with plant-based smooth dips and dressings that are conveniently packaged and perfect for guilt-free snacking while on the go. According to the release, the new line remains true to Urban Roots’ promise of providing its customers with delicious, fresh, ready-to-eat, veggie-forward culinary creations, a trend consumers seem to have gravitated toward these past few years.

Available in three ready-to-enjoy varieties, the Urban Roots healthy snacking line includes:

  • Sugar Snap Peas with Ginger Miso Dip
  • Crudité with Gotham Greens Vegan Goddess
  • Carrot & Celery Sticks with Vegan Buffalo Dip

Each Urban Roots healthy snack is made fresh daily and uses the same premium produce and specialty ingredients that Baldor is known for. The state-of-the-art, Bronx-based facility allows for a quick production turnaround—going from knife to shelf in less than 24 hours.

Baldor Specialty Foods has announced the expansion of its Urban Roots retail line with a trio of ready-to-eat, plant-based snacks

Baldor’s latest additions are now available through Baldor Home Delivery, at select Whole Foods Markets in the Northeast, and other metro-grocery markets.

What products will be hitting consumers’ baskets next? Keep a tab open as we discover the latest.

Baldor Specialty FoodsUrban Roots
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