The first of November marks significance in more than just the U.S.’s winding back of the clocks. As of 2020, it is a day in which the significance of one product is marked and celebrated. This year, the Consortium of Balsamic Vinegar of Modena has declared November 1 Balsamic Vinegar of Modena Day—a celebration of a significant European agri-food product.
This is the latest step in both marking the items’ importance and spreading awareness of its long history, one that dates to ancient Romans who would cook grape musts and use the result as a sweetener or condiment. The Balsamic Vinegar of Modena, the Original campaign was developed for the United States and co-financed by the European Union, aiming to increase the consumer consciousness about the original Protected Geographical Indication (PGI) Aceto Balsamico di Modena and to promote it in terms of authenticity, safety, and traceability, according to a statement.
“Production of Balsamic Vinegar became linked with Modena during the 11th century. Today, specifications require that assembly of raw materials, processing, maturation, and aging take place in the provinces of Modena and Reggio Emilia, and that the grape musts are from seven specific vines: Lambrusco, Sangiovese, Trebbiano, Albana, Ancellotta, Fortana, and Montuni,” the statement read.
As artistic as it is scientific, to get a taste of the passion coursing through this product’s purveyors, watch the video below.
To be certified as Balsamic Vinegar of Modena, analytic and organoleptic tests by expert technicians and tasters are performed. Specific ratios of wine vinegar and an aged vinegar of at least 10 years are added to the grape must for a minimum maturation period of 60 days in barrels, vats, or casks made from precious woods.
The finished product is then packaged into glass, wooden, ceramic, or terracotta containers of varying sizes, complete with the European logo of the “Protected Geographical Indication,” guaranteeing authenticity.
Extremely versatile and increasingly popular, help your shoppers learn more about this tradition and its spoils by celebrating Balsamic Vinegar of Modena Day on November 1!