With plant-based preferences on the rise, shoppers are seeking more variety on the shelf in a range of categories. So when this trade news writer heard the trifecta of plant-based all in one partnership, I could barely contain my excitement. Chickpea-based creator Banza recently debuted two new varieties of its chickpea pizzas, hitting shelves nationwide starting this month. Coupled with the launch is a new partnership with Beyond Meat® and Follow Your Heart® to bring the much-needed toppings we all crave for.
“Chickpeas, and more broadly beans, are one of the best foods for human health and the environment,” said Brian Rudolph, Chief Executive Officer and Co-Founder, Banza. “Since launching our crust, we’ve hoped to create a vegan cheese pizza. Consumer research echoed that sentiment, along with an interest in supreme. While we aren’t comfortable using meat, we’re filling the void using a plant-based option. We created these two new varieties to give people another way to enjoy their favorite foods, all while eating more chickpeas.”
The new pizzas offer the same nutritional benefits as Banza’s original pizza varieties—more protein and fiber and fewer net carbs and sodium than other traditional and better-for-you pizza crusts—with the same crispy crust and doughy center people crave in a slice. And with Beyond Meat and Follow Your Heart on the same side, these new varieties will be flying off the shelves:
“Beyond Meat’s delicious plant-based sausage—made of simple ingredients without GMOs, soy or gluten—is an excellent complement to Banza’s better-for-you pizzas,” said Rebecca Infusino, Vice President of Retail Sales, Beyond Meat. “Our products are a match made in pizza heaven as our brands continue to make nutritious and sustainable plant-based options more accessible to people everywhere.”
The new pizza offerings are catering to the growing number of consumers in the U.S. looking for plant-based options as more and more people seek dietary choices that make them feel good while aligning with their social values. Chickpeas are frequently consumed in plant-based diets due to their high protein and fiber content and low carbon footprint, noted the release. With the new Banza Supreme and Banza Plant-Based Cheese Pizzas, the terrific trio is bringing the joy of eating pizza to the growing number of people who are craving more diverse, plant-based options.
“We are thrilled to add Follow Your Heart vegan, plant-based mozzarella cheese to Banza’s pizza crust, which uses whole, plant-based ingredients like chickpeas,” said Bob Goldberg, CEO, Follow Your Heart. “We know consumers love using Follow Your Heart cheese when making their plant-based pizza creations at home, and this partnership makes it easier and more accessible than ever to enjoy delicious, plant-based foods.”
In less than a year on the market, Banza Pizza has grown its retail footprint by more than 300 percent, expanded into food service through a partnership with Oath Pizza, and become one of the fastest-turning frozen pizza crusts, flying off the shelves faster than any other frozen pizza crust brand in grocery. Consumer demand for better-for-you alternatives to traditional comfort foods in grocery stores continues to increase, with the total better-for-you pizza category growing by 41 percent in the past two years, according to Nielsen data. Additionally, 50 percent of consumers who purchase Banza pizza in grocery stores are new to the frozen pizza category, showing that Banza's chickpea pizza crust is filling a gap in more nutritious pizza options.
Banza's Supreme and Plant-Based Cheese Pizzas will begin rolling out in national retailers and e-commerce platforms including Kroger, Market Basket, Thrive Market, FreshDirect, Amazon, and EatBanza.com today.
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