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Bard Valley Natural Delights® Celebrates National Nutrition Month; David Baxter and Amy Goodson Comment

Bard Valley Natural Delights® Celebrates National Nutrition Month; David Baxter and Amy Goodson Comment


YUMA, AZ
Friday, March 25th, 2022

With health and nutrition remaining a top priority for consumers, March, also known as National Nutrition Month, brings forth a host of merchandising opportunities, and Bard Valley Natural Delights® is capitalizing on them by turning the spotlight to how Medjool dates can provide health benefits for every shopper.

David Baxter, Director of Marketing, Bard Valley Natural Delights®Growing the category has been a priority for the brand and our growers since day one, so partnering with experts and influencers in the health and wellness space is a strategic part of our ongoing marketing efforts,” said David Baxter, Director of Marketing. “Whether they are sampling our products in-store or at their local hospitals, or sharing online and via television segments, we are extremely grateful that they use their trusted voices to help us grow the brand, and ultimately household penetration.”

According to a press release, Bard Valley Natural Delights has created several new downloadable resources on the topics of gut health, pregnancy health, diabetic health, and more. Registered dietitians with expertise in each area authored these resources and produced corresponding video content to be shared on social media and the brand’s YouTube page.

The brand also works closely with media and influencer dietitians to distribute relevant content, most recently partnering with Carissa Galloway and Amy Goodson.

Amy Goodson, MS, RD, CSSD, LD“Natural Delights is a dream brand to work with as a registered dietitian because their product is so widely available, and I trust the quality since I’ve been eating them for years,” said Amy Goodson, MS, RD, CSSD, LD. “Most people don’t realize that Medjool dates are a whole fresh fruit and that they boast of so many nutritional benefits. I love that Natural Delights partners with registered dietitians to help set the record straight about this naturally sweet, wholesome (and, might I add, delicious) fruit.”

As the supplier implements these strategic moves to continue driving date demand, what growth can we expect from the category next? Keep reading Deli Market News to find out.

Bard Valley Natural Delights®
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