Spice is life, folks, spice is life. And when family is involved, that just makes it all the sweeter. I tapped Domonic Biggi, CEO of Beaverton Foods, to ask him how the humble horseradish bottling business grew into the renowned fourth-generation company it is known today.
“My dad, Gene Biggi, has a reputation for being an innovator; he’s known as one of the first people to put specialty condiments into squeeze bottles. It made sense from a food safety point of view, and it turned out he was right,” Domonic begins. “Our niche has always been to stay on top of trends and try to find things people want before they get too popular.”
Gene, Specialty Foods Association Hall-of-Famer and Chairman of Beaverton Foods, is accredited for the unique and delicious flavors that Beaver Brands is known for. The flavor wizard fashioned each dressing to be versatile in all cooking applications through the help of friends, family, and co-workers eager to lend their palates.
Most recently, the company rolled out a rebrand for its seven flavors, two of which tell the history of the monumental pioneers in the condiment industry: Gene and Rose Biggi.
“Our hot cream horseradish tells the story of my Grandma, Rose, who was an immigrant woman that started a company from scratch during the Depression. The other is sweet hot mustard, and that bottle tells the story of my dad, who was an innovator of product and packaging in the industry and being inducted in the Specialty Food Hall of Fame,” explains Domonic. “This is what really sets Beaverton Foods apart. Back then when the company first started, it was all French mustard or German mustard and things like that. We reinvented the specialty mustard category, providing American specialty mustard for the market.”
The line comes in seven wildly unique, shelf-stable flavors:
For those that are looking for something outside of the horseradish and mustard realm, Beaverton Foods has got you covered. Domonic tells me along with Beaverton Brands, five other brands are available to offer a whole suite of diversity.
With a phenomenon set in stone by Grandma Rose and an innovative powerhouse like Gene, Domonic tells me that carrying on that legacy is instilled in him to propel the company forward. The company has eclipsed its 90th year, and Domonic confides in me that he intends to continually grow the family business.