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Beaverton Foods Celebrates Its 90th Year With Rebrand

Beaverton Foods Celebrates Its 90th Year With Rebrand


HILLSBORO, OR
Monday, March 30th, 2020

Spice is life, folks, spice is life. And when family is involved, that just makes it all the sweeter. I tapped Domonic Biggi, CEO of Beaverton Foods, to ask him how the humble horseradish bottling business grew into the renowned fourth-generation company it is known today.

Domonic Biggi, Chief Executive Officer, Beaverton Foods“My dad, Gene Biggi, has a reputation for being an innovator; he’s known as one of the first people to put specialty condiments into squeeze bottles. It made sense from a food safety point of view, and it turned out he was right,” Domonic begins. “Our niche has always been to stay on top of trends and try to find things people want before they get too popular.”

Gene, Specialty Foods Association Hall-of-Famer and Chairman of Beaverton Foods, is accredited for the unique and delicious flavors that Beaver Brands is known for. The flavor wizard fashioned each dressing to be versatile in all cooking applications through the help of friends, family, and co-workers eager to lend their palates.

Beaverton Foods' niche has always been to stay on top of trends and try to find things people want before they get too popular

Most recently, the company rolled out a rebrand for its seven flavors, two of which tell the history of the monumental pioneers in the condiment industry: Gene and Rose Biggi.

“Our hot cream horseradish tells the story of my Grandma, Rose, who was an immigrant woman that started a company from scratch during the Depression. The other is sweet hot mustard, and that bottle tells the story of my dad, who was an innovator of product and packaging in the industry and being inducted in the Specialty Food Hall of Fame,” explains Domonic. “This is what really sets Beaverton Foods apart. Back then when the company first started, it was all French mustard or German mustard and things like that. We reinvented the specialty mustard category, providing American specialty mustard for the market.”

Beaverton Foods' hot cream horseradish tells the story of Domonic Biggi's Grandma, Rose Biggi, who was an immigrant woman that started a company from scratch during the Great Depression

The line comes in seven wildly unique, shelf-stable flavors:

  • Grandma Rose’s: Beaver Hot Cream Horseradish, 12 oz (Squeeze bottle)
  • Hall of Famer Gene’s: Beaver Sweet Hot Mustard, 13 oz (Squeeze bottle)
  • Beaver Honey Mustard, 13 oz (Squeeze bottle)
  • Beaver Cranberry Mustard, 13 oz (Squeeze bottle)
  • Beaver Deli Mustard, 12.5 oz (Squeeze bottle)
  • Beaver Extra Hot Prepared Horseradish, 4 oz (Jar)
  • Beaver Hot Cream Horseradish, 4 oz (Jar)

Gene Biggi, Specialty Foods Association Hall-of-Famer and Chairman of Beaverton Foods, is accredited for the unique and delicious flavors that Beaver Brands is known for (Pictured: Domonic Biggi, Gene Biggi, and 4th-generation Jeff Biggi, Executive Vice President)

For those that are looking for something outside of the horseradish and mustard realm, Beaverton Foods has got you covered. Domonic tells me along with Beaverton Brands, five other brands are available to offer a whole suite of diversity.

  • Inglehoffer: gourmet flavors of Europe
  • Napa Valley: wine-inspired notes
  • Tulelake: refrigerated horseradish
  • Pacific Farms: West Coast oriented sauces
  • Charlie’s Salsa: for when you want something sweet and sassy

With a phenomenon set in stone by Grandma Rose and an innovative powerhouse like Gene, Domonic tells me that carrying on that legacy is instilled in him to propel the company forward. The company has eclipsed its 90th year, and Domonic confides in me that he intends to continually grow the family business.

Beaverton Foods
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