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Bel Brands USA Bolsters Alternative Dairy Portfolio; Shannon Maher and Florian Decaux Discuss

Bel Brands USA Bolsters Alternative Dairy Portfolio; Shannon Maher and Florian Decaux Discuss


CHICAGO, IL
Friday, December 9th, 2022

Good news is in store for dairy-free consumers as a well-known brand is bolstering its lineup of alternative dairy offerings. Bel Brands USA has announced the launch of Nurishh Incredible Dairy Animal Free Cream Cheese Spread Alternative.

Shannon Maher, Chief Marketing Officer, Bel Brands USA"At Bel Brands USA, we're proud to offer a wide array of products for cheese lovers everywhere regardless of their dietary and lifestyle preferences," said Shannon Maher, Chief Marketing Officer at Bel Brands USA. "Building on the success and consumer excitement from Babybel Plant-Based and Boursin Dairy-Free, we're thrilled to unveil new innovations from both our most well-known brand with the launch of The Laughing Cow Plant-Based as well as leveraging new technology through a partnership with Perfect Day to launch our breakthrough animal-free offering with Nurishh Incredible Dairy. When it comes to all of our offerings, fans don't have to compromise on taste, flavor or enjoyment."

As Maher explained, Nurishh Incredible Dairy was developed in partnership with Perfect Day.

Bel Brands USA has announced the launch of Nurishh Incredible Dairy Animal Free Cream Cheese Spread Alternative, as well as partnership with Perfect Day and The Laughing Cow Plant-Based

According to a press release, Bel's newest offerings include:

  • Nurishh Incredible Dairy - Bel's first alternative dairy brand, Nurishh, is launching an animal-free cream cheese spread alternative developed in partnership with Perfect Day. It will be available in Original, Strawberry, and Chive & Onion flavors at Kroger stores nationwide starting January 1
  • The Laughing Cow Plant-Based - Certified plant-based and vegan, The Laughing Cow Plant-Based delivers the great taste, creamy deliciousness, and spreadability people know and love, and will be coming soon to select retailers in Garlic & Herb and Original

Florian Decaux, Plant-Based Acceleration Director, Bel Brands USA"Our innovation pipeline remains strong with the development of new products and flavors, leveraging new and evolving technology with a focus on our ongoing commitment to deliver products that meet the needs of all consumers and that they can feel good about eating," said Florian Decaux, Plant-Based Acceleration Director at Bel Brands USA. "By expanding our portfolio and entering strategic partnerships, we are able to act on and embrace key insights, live responsibly, and provide delicious food that enables people to lead a good life."

Click here to read more about the partnership, including insights from Perfect Day Chief Executive Officer and Co-Founder Ryan Pandya.

Stick with DMN as we continue to track the rise of the plant-based sector.

Bel Brands USA
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