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Bel Brands USA Expands Plant-Based Babybel Lineup With Recent White Cheddar; Ridhi Barber Shares

Bel Brands USA Expands Plant-Based Babybel Lineup With Recent White Cheddar; Ridhi Barber Shares

Thursday, April 27th, 2023

Known for its prowess in the cheese industry and its ability to constantly revolutionize the cheese case, Bel Brands USA is a company that keeps product innovation at the forefront. With its latest release, the provider has strengthened its plant-based lineup, introducing its new Babybel Plant-Based White Cheddar.

Ridhi Barber, Senior Brand Manager, Babybel“Babybel Plant-Based has seen an overwhelmingly positive response to date among flexitarian and vegan shoppers,” said Ridhi Barber, Senior Brand Manager at Babybel. “We wanted to continue this momentum and introduce a second dairy-free Babybel snack option in the fan-favorite White Cheddar variety.”

According to a press release, Mini Babybel White Cheddar is one of Babybel’s most popular cheese flavors since it hit shelves over a decade ago, making it the perfect choice for Babybel’s first plant-based flavor extension. While the original Babybel Plant-Based has a flavor reminiscent of Mozzarella, this plant-based cheese alternative offers the signature sharp tanginess of cheddar cheese in individually portioned certified dairy-free snacks.

Babybel Plant-Based White Cheddar has joined Babybel's dairy-free portfolio as its first new flavor

The plant-based product is wrapped within the signature Babybel wax, which has been turned green to distinguish its plant-based variety, as well as a new 100 percent paper pouch.

The newest addition joins an impressive lineup of other plant-based and Mini Babybel cheese offerings. Click here to learn more.

As more product launches arise in the cheese sector, Deli Market News will be here to report.

Bel Brands USA