Ben & Jerry’s has long been the hallmark of ice cream aisles, with many consumers being life-long consumers of its classic flavors. Many of those flavors have recently been made even more desirable, now sporting the official Gluten-Free logo to capture more shopper dollars.
"We didn't make any changes to the recipes—they're the same scoops of wonderful that they've always been," said Jody Eley, Innovation Manager. "These flavors have always been gluten-free, but now we have the resources to do the rigorous testing required for certification."
Gluten is a protein found in wheat, rye, and barley that is not easily digestible by some people. Adverse effects can range from a gluten sensitivity to celiac disease. According to a press release, the ever popular Cherry Garcia® was the first to roll off the line with a mark from the Gluten-Free Certification Organization.
That classic concoction will soon be followed by:
Even more gluten-free flavors will be available next year, exclusively in Scoop Shops. They will be certified gluten-free as manufactured, meaning they were gluten-free when they left the factory. Due to the risk of cross-contamination they cannot be certified gluten-free once in Shops, but Ben & Jerry’s scoopers are happy to open a fresh tub for interested fans.
The Scoop Shop gluten-free flavors include:
"We're glad we can now offer some flavor joy to even more people, including those who have to be very careful with their diet," said Eley. "This certification can give them a little peace of mind."
Gluten-free flavors will be appearing on shelves over the next few months in supermarkets and participating Scoop Shops nationwide.
Who knew Ben & Jerry’s could become even more desirable? Stay tuned for more exciting dairy reports from the team at Deli Market News.
