To appeal to younger consumers, Bergader and Abbey Specialty Foods launched the new edelblu Blue Cheese line. With convenience still a major factor behind buyer decisions, this new product will help Bergader’s legacy shine in future generations.
"The current trends in cheese consumption show that consumers are looking for easy and quick ways to incorporate cheese into simple and delicious recipes," remarked Antje Müller-De-Leo, Head of International Communication and Administration.
According to a press release, the edelblu line introduces two innovative products: edelblu Cubes, available in two separate 50-gram packages, and edelblu Cream, a creamy and spreadable Blue cheese.
Bergader’s new edelblu line is poised to redefine the blue cheese experience, offering modern, convenient options that resonate with today’s consumers. It will be available Stateside come September, having already debuted in export markets across Europe and beyond.
The new line is also designed to meet modern kitchen needs with its versatility.
"The cubes are an excellent ingredient on pizza—they do not leak liquid during cooking, and a little really goes a long way," Müller-De-Leo adds.
Available now through Abbey Specialty Foods, retailers nationwide can elevate their offerings and drive unprecedented profits with these extraordinary cheeses.
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