After recently closing a $2.5 million funding round in October, BetterBrand is coming out of the gate with a new leader in charge to spearhead growth. The baking company tapped Matthew McDonald, formerly Executive Baker to Thomas Keller Group, to join the team as the new Head of Product Development and Innovation.
“BetterBrand’s ambitious journey to bring pleasure to the table with dietary benefits using quality ingredients is a collaboration I am so excited to be a part of,” says McDonald to Deli Market News. “We are on the forefront of developing smart options that were previously impossible. The future is bright, and as my aunt has told me many times, ‘The impossible just takes a little longer.’”
According to the release, McDonald will be utilizing his over 20 years of experience in the industry. Most notably, McDonald has led bread and pastry development for prominent restaurants French Laundry, Per Se, and Bouchon. Additionally, he spent six years leading culinary innovation at Arytza, facilitating product development across various cross-functional areas.
McDonald’s addition to the team will take the brand’s innovations to the next level. He will be leading BetterBrand’s product development efforts, applying his extensive knowledge in the baking sector to further Better’s efforts to pioneer the new wave of culinary experience.
Aimee Yang, Founder and Chief Executive Officer of BetterBrand, has noted in the statement sent to Deli Market News she “is excited to combine the brand’s proprietary Grain-changing Technology™ with McDonald’s extensive experience.” Yang’s mission is to disrupt the food industry and quiet diet culture by transforming foods with the least nutritional value into foods that are good for you—and taste good, too.
“We are both excited and privileged to bring Matthew onto team Better. It’s truly rare to find someone with such an incredible blend of expertise, raw talent, drive, and vision,” Yang continues. “I cannot think of a ‘Better’ person than Matt to head BetterBrand’s product development as we continue to push boundaries and redefine the consumer experience with food. Needless to say, we are very excited for everything to come.”
In addition to novel product development, McDonald will oversee commercialization utilizing Better’s novel production processes and drive selected areas of wholesale account development.
Congratulations to Matthew McDonald on this amazing start to a new chapter!