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BetterBrand™ Launches “The Better Hawaiian Roll”; Aimee Yang Comments

BetterBrand™ Launches “The Better Hawaiian Roll”; Aimee Yang Comments


LOS ANGELES, CA
Thursday, August 10th, 2023

BetterBrand has a hand in the $12 trillion refined carb space, and it just revealed its newest play. The carb innovator unveils its third product category with the launch of The Better Hawaiian Roll.

Aimee Yang, Founder and Chief Executive Officer, BetterBrand™“The Better Hawaiian Roll is a testament to our innovative prowess and ability to quickly span into different verticals,” said Founder and Chief Executive Officer Aimee Yang. “The current largest domestic producer of traditional Hawaiian rolls drives $400 million annually—we believe that the value in innovation that Better brings will be clear to the consumer and will allow us to quickly grow into the market.”

Through its proprietary “grain-changing” technology, BetterBrand transforms the traditional sweet roll into the net-carb equivalent of one grape. The Non-GMO Verified product boasts 1 g of net carbs, 8 g of plant-based protein, and no added sugar.

BetterBrand™ has unveiled its third product category with the launch of The Better Hawaiian Roll

BetterBrand’s introduction of The Better Hawaiian Roll comes on the heels of its record-breaking Series A announcement. Yang broke records earlier this year for setting a record for the highest Series A valuation posted by a female founder in venture history when BetterBrand posted a $170 million Series A valuation.

The company launched on DTC in the second part of 2023 and has grown quickly, posting 800 percent year-over-year growth and has recently also announced plans for international expansion, with its planned U.K. launch slated for Q4 2023.

The Better Hawaiian Roll is now launched exclusively at Thrive Market in addition to the brand’s website.

Keep an eye out for more releases coming your way from DMN.

BetterBrand™
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