A new leader recently stepped up to the helm as BetterBrand™ tapped Steve Polonowski. The CPG leader joined the company as the new President and Chief Commercial Officer, effective March 1, 2022.
“I’m excited to step into the President (and CCO) role and join Aimee [Yang] and her team to help build and lead this phenomenal brand,” said Polonowski. “I’ve gotten to know Aimee over the past few months and love her vision and drive to improve healthy eating in the world. From my experience, consumers are in constant search of permissible snacking options that taste great. BetterBrand is unlocking a massive consumer whitespace in refined carbs that has been out of bounds for a lot of consumers, while giving current refined carb consumers an opportunity for a better-for-you option to [the] current category. Consumers finally have the freedom to enjoy their favorite foods–quite an exciting proposition.”
Polonowski joined BetterBrand from Simple Mills, where he served as Chief Sales Officer, building a high-performing sales organization and implementing initiatives that multiplied annual revenue. Prior to Simple Mills, Polonowski held senior leadership positions at Amazing Grass, Glanbia, and PepsiCo, driving global sales growth across the U.S., Canada, Mexico, Europe, Middle East, Southeast Asia, and China.
This move comes as the company scales up its manufacturing capabilities and prepares for retail distribution in 2022.
“Our vision with Better is to completely overhaul the existing consumer relationship with food, creating a world where we can eat freely without compromise or consequence,” explained Founder and Chief Executive Officer Aimee Yang. “Steve, along with his superb record of CPG leadership and commercial success, brings an unparalleled understanding of the consumer that will be pivotal as we further scale and bring Better to market. I look forward to working together to drive Better’s continued growth.”
BetterBrand has attracted investments from many high-profile investors, noted the release. Of those investors is Seven Seven Six Fund. Alexis Ohanian, General Partner and Founder of Seven Seven Six Fund, led the company’s latest fundraising round. Ohanian has championed the addition of Polonowski to BetterBrand’s executive group.
“The pace at which Better has grown has been exciting and impressive, to say the least,” Ohanian stated. “Steve brings a strong track record of strategic commercial leadership, and we’re excited to welcome him as part of the team to further accelerate Better’s trajectory as we step into the retail market.”
Congratulations to Steve Polonowski as he takes on this exciting new role!