Beyond Good is a chocolate company we can get behind, as sustainability and helping people is at its core. Recently, Beyond Good celebrated its one-year anniversary of operating one of the newest and most modern chocolate factories in Africa.
“By making finished product in Africa, we are redefining high-quality chocolate and sustainability in the chocolate industry, challenging the status quo,” said Tim McCollum, Founder and Chief Executive Officer.
A press release cited the World Cocoa Foundation, which noted that 70 percent of the world’s cocoa is grown in Africa; however, less than 1 percent of the world’s chocolate is produced there. Supply chain fragmentation drives poverty, child labor, monocropping, and environmental degradation in cocoa-producing countries. Most farmers earn less than $1 USD a day. The traditional African cocoa supply chain involves three to five layers of intermediaries and requires up to 120 days in transit from farm to factory.
“The global cocoa industry is fragmented. Of the more than 1,000 chocolate brands in the U.S. market, Beyond Good is the only one producing chocolate at source in Africa. Unless we are fundamentally different in our approach, the industry will never change,” continued McCollum. “Our production model reflects our mission. Our brand name reflects our mission. Just being ‘good’ in the chocolate industry isn’t good enough.”
For Beyond Good, there are no intermediaries in the company’s supply chain. It takes only ten days for cocoa to become a Beyond Good chocolate bar. Farmers harvest cocoa and transport cocoa beans to the chocolate factory down the road, where the chocolate-making process continues. This model allows farmers to add value and earn five times the industry standard in wages.
As it makes its way toward its second year of operations, Beyond Good plans to double production at origin with more than 50 percent of chocolate bars produced in Madagascar.
As we continue to see where Beyond Good is headed, keep reading Deli Market News.